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Before you begin

So You Want to Start a Tree Planting Company...

Published:May 15, 2025
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Written by: Laura Murray,

Tamarack Reforestation

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My first year of tree planting was in 2008. I was, hands down, the worst tree planter in camp. It was a rookie camp in Northern Ontario, so lots of us started poorly, and none of us were given very much in the way of training or direction. But as I watched my rookie friends one by one turn into decent planters, I just could not figure it out. It wasn’t for lack of effort either—even then I was a hard worker, eager to prove myself to others and prove to myself that I could do it. But it still didn’t click for me. Despite sucking so badly at planting, I loved every minute of it—loved it enough that I knew before the season ended that I would be back for another. What I didn’t know was that it would be the start of a lifelong career.  

Woman lying on slash pile in a cutblock

Laura taking a break in a tree planting site with high slash in Kispiox, BC. Photo credit: Erin Christensen

Not in a million years would anyone from that first camp have bet that I would be the one to start a tree planting company. But fast-forward nearly two decades, and I am now the owner of Tamarack Reforestation Inc., a small tree planting company based out of Central Ontario. I often find myself looking back and wondering, How exactly did I get here? What I thought was going to be a summer of fun in the sun somehow turned into a career and then a company. Although each step in the process was intentional on its own, there was never any grand plan towards company ownership. I guess every small business owner has their own version of what led them to self-employment, but I think what we all share is a desire to improve and excel at our work and a chance to do things differently.  

It’s been great to see more and more new independent tree planting companies establishing themselves in the last few years. In any industry, it is important to have new people with fresh ideas come in to avoid stagnation and repetition of entrenched systems, and tree planting is no exception. The formula traditionally involved employing a high proportion of rookies, where quality of outputs can vary. We are trying a different approach. Investing more in our employees has allowed us to find and retain the best talent and encourage veteran planters to continue working in Ontario. This in turn means we can offer a much higher quality product to our clients. It’s a win for our employees, a win for our clients, and a win for us as a company. At the end of the day, the more new companies we have bringing innovation and new ideas to tree planting, the better for everyone in the industry.  

For anyone who is thinking about starting a new tree planting company, I offer my wholehearted encouragement! I could write a novel about everything I have learned since starting Tamarack Reforestation Inc. but since it would be quite boring. Here instead are five tips to consider:  

5 tips for starting a tree planting company:

  1. Have another income stream alongside planting to help float your company until the planting work builds up. For us, it was snow removal and landscaping, which I had a lot of experience with prior to starting Tamarack Reforestation Inc. For someone else, it could be house painting, teaching piano, or building websites. It could be absolutely anything that you can do to supplement the first few years of a tree planting business.  
  2. Start small and build at a manageable pace. For us, our progress has been based 100% on our reputation. Once you do good work for a client and have some references that can vouch for your ability to complete jobs, doors will start to open for you. It’s better to grow slowly than to take on more than you can handle and gain a reputation for being unreliable.
  3. Find something that sets you aside from your competition. Maybe you have expertise in a particular type of tree planting, extensive local knowledge of your region, or previous planting experience on a specific contract. Find what it is that distinguishes you and promote it!  
  4. Invest in your employees. Many businesses consider employees as an expense, and common sense would be to keep the amount spent on wages as low as possible. I encourage anyone starting their own planting company (or any business for that matter!) to instead consider your employees as an investment, and with any investment the more you put in, the more you get back. That has certainly been my experience with Tamarack Reforestation Inc.  
  5. Get comfortable with networking! For experienced tree planters, we are often used to spending all day alone, so the thought of networking can be intimidating. But it is still the best way to get the word out to people about your company. You never know where your next opportunity could come from, so make sure you have your ear to the ground regarding industry events and other opportunities to meet people in the tree planting world. 
Two people holding shovels in front of a cutblock

Jacob and Jasmine smiling through and having fun despite the pouring rain in Lake Nipigon Forest, ON. Photo credit: Laura Murray

The last thing I would say to someone considering starting their own tree planting company is to go with the flow and have some flexibility in your plans! Nothing in my planting career has been intentional or expected. I went to Northern Ontario looking for a fun experience and ended up leaving addicted to hard work and the outdoors. I became a crew boss out west in B.C. looking to gain some new skills and make a bit more money and ended up with a profoundly deeper understanding of working with and supporting other people. I started Tamarack Reforestation Inc. in 2018, initially so I could provide my own snow removal services in Toronto while continuing to tree plant for other companies and ended up moving north in 2022 and transitioning to exclusively offering tree planting and adjacent services. In the span of seven years, we have gone from a seasonal total of 50,000 seedlings planted to a projected total of approximately two million trees in 2025. It wasn’t necessarily the plan, but we went with the flow and took the opportunities that were presented to us, and took every job we did seriously, whether it was a day-long job or a month-long job.  

Woman driving a car

Laura as a 3rd year crew boss on her way to the job site 100 Mile House, BC. Photo credit: Erin Christensen

In the long term, I am looking forward to watching Tamarack Reforestation Inc. continue to grow and seeing what future opportunities arise for us. In the short term, I am super excited about our 2025 spring plant—my eighteeth season! As far away as that first season was, I still feel the same excitement and buzz every year as spring approaches as I did in 2008. So, whether you’ve been planting for years and are considering company ownership or are just getting started, I wish you all soft soils, light breezes and a great 2025 planting season. Happy planting everyone! 

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